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Singapore Airlines Signs Up for Amadeus Revenue Management Solutions
Posted: 2016 Apr 13
 
Amadeus has signed on Singapore Airlines, for the full suite of Amadeus Revenue Management solutions. Singapore Airlines will now adopt Amadeus’ Altea Network Revenue Management. Altea is a next generation O&D based Revenue Management system designed with the future in mind. 
 
It is fully integrated with new merchandising practices such as dynamic pricing, fare families and ancillary sales. This will allow the airline to future-proof its revenue management capabilities and the new platform will allow faster reaction times to changing business environments. 
 
“A changing landscape requires a revolutionary approach. Traditional revenue management is no longer adequate to support the complex needs of network carriers, and this is where ‘big data’ creates opportunities for more sophisticated practices. Amadeus is in a unique position to offer solutions that extract value from our extensive data, so that airlines can meet traveller purchasing habits across a variety of channels and devices,” said Julia Sattel, Senior Vice President, Airline IT, Amadeus ITGroup.Singapore Airlines will also adopt the Amadeus Dynamic Pricing and Amadeus Altéa GroupManager solutions.
 


 
 
 
 
 

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