LATAM Airlines Group has consolidated LAN Airlines, TAM Airlines and their affiliates under the new global LATAM brand, unveiled last week at simultaneous launch events in countries where the group operates.
The aircraft will receive new liveries and from May onwards changes will include new uniforms, airport signage and counter design as well as a consolidated website (www.latam.com).
"In the coming days, aircraft with the new LATAM image will take to the skies, representing a historic milestone for the leading airline group in Latin America," said Enrique Cueto, CEO of LATAM Airlines Group.
"It will be a gradual change with the principal objective of simplifying and improving the travel experience of our passengers.
The LATAM Airlines Group offers the extensive route network in Latin America along with a fleet of modern aircraft. The first flight of a LATAM-branded aircraft, a Boeing 767, took place on 1 May with a one-off journey to Geneva to collect the Olympic torch.
The fleet-wide rebrand of all aircraft is expected to be completed by 2017 and in excess of 50 aircraft will receive their new branding before the end of the end of this year.
Repainting takes on average six to 12 days per plane and will be scheduled in accordance with routine maintenance to maximize efficiency.
The group will also launch its new integrated website www.latam.com, which will be available in six languages this month. The airline group has also unveiled new uniforms that will be worn by over 23,000 cabin crew, sales office and airport staff throughout LATAM Airline Group's network, with the global roll-out to begin before the end of 2016.