Malaysia Airlines (MAS) recorded its highest passenger yield at 23.6 sen for 2017, despite overcapacity. The airline said that it expects supply and capacity pressure to continue to put a stress on yields although the effect should be moderate this year.
Exhibiting an encouraging trend of year-on-year (YoY) yield improvement despite overcapacity for both international and domestic sectors, the airline aims to continue focusing on driving passenger yield improvement this year by growing its premium passenger segments such as large and small corporations.
The airline has been taking various measures to improve the on-board experience. To begin with, its new in-flight entertainment systems aboard its flagship A350 aircraft, which includes refreshed first and business class amenity pouches as well as new pyjamas set for first class passengers.
Temptations, its in-flight shopping, was relaunched and is available online for pre-order or home delivery. The domestic and regional lounge at Kuala Lumpur International Airport reopened its doors in the fourth quarter of last year to include a live cooking station and reflects the Baba Nyonya heritage.
Malaysia Airlines Group (MAG) Chief Executive Officer Izham Ismail (GCEO), “Malaysia Airlines is firmly anchored to the MAS Recovery Plan (MRP) and I am happy to see steady progress continue in the fourth quarter. A concerted focus on yield in the second half of the year has seen an overall improvement in yield and RASK bucking the general downward trend of other regional players.”
Having said that, the airline did underperform against budget compared to the previous year. This was due to a weaker first half impacted by a weak pricing strategy as well as the hike in exchange rates and fuel. The airline made recovery in the second half with closer oversight on yield management and ended the year in a stronger position.
Its highest quarterly revenue for 2017 was made during the fourth quarter. The actual figure, however, was not disclosed.
“Southeast Asia has strong traffic growth, but overcapacity remains a challenge, pressuring yields. Malaysia Airlines maintains its cautious outlook in the fiscal year of 2018,” said a MAG statement.
Last week the airline had announced its plans to reorganize its corporate structure as well as restructure to strengthen operations as part of its five-year Malaysia Airlines Recovery Plan. The airline also announced its plans to rebrand itself by having a distinctive product and service delivery, while retaining existing brands and logos.
Rheinmetall House in Bristol, UK, has officially opened as the new headquarters for Vehicle Systems International (VSI), following its recent…
SIA Engineering Company Limited (SIAEC) wishes to announce that it has agreed with Pratt and Whitney (PW) to exit from…
Pratt & Whitney Canada (P&WC) has entered into a multi-year engine services agreement with Indian regional airline FLY91 for the…
Hindustan Aeronautics Limited (HAL) has successfully completed the maiden flight of the first Series Production Tejas Mk-1A light fighter (LA5033).…
Fincantieri and the Indonesian Ministry of Defence signed a 1.18-billion-euro contract for the supply of two Thaon di Revel-class Multipurpose…
UVision USA and Science Applications International Corp. (SAIC) signed a collaboration agreement to manufacture the Hero 120 Loitering Munition system…
Survitec, a provider of critical safety and survival solutions, has secured a significant contract to equip five Type 31 Frigates…
Spire Global, Inc., a provider of space-based data, analytics, and space services, has announced a deal with South Korea’s HANCOM…
Emirates has commenced its Neste fuel agreement at Amsterdam Schiphol Airport this month, with over 2 million gallons of Sustainable…
AirAsia Malaysia announced the resumption of its Kuala Lumpur-Vientiane route commencing on 2nd July 2024 on Tuesday (Mar. 26). This…
A new A321-200PF freighter joined the Royal Jordanian (RJ) fleet on March 24, bolstering its capacity to meet the cargo…
Jordan Airmotive and National Airlines have expanded their partnership with a CF6-80C2B5F engine sale. Jordan Airmotive is an engine MRO…
The Indonesian Navy (TNI-AL) commenced the steel-cutting ceremony for its inaugural Kapal Cepat Rudal (KCR / Fast Missile Boat) of…
Supernal, Hyundai Motor Group’s Advanced Air Mobility (AAM) company, has appointed David McBride as Chief Technology Officer (CTO). McBride will…
Northrop Grumman and Diehl Defence have signed a Memorandum of Understanding (MOU) formalizing their commitment to work together to support…
Collins Aerospace unveiled its Venue smart monitor at the recent Aircraft Electronics Association Convention & Trade Show's new product introduction…
Raytheon has been awarded a US$1.2 billion contract to supply Germany with Patriot air and missile defense systems. The systems…
Airbus Defence and Space has revealed its plans to acquire INFODAS, a Cologne-based company specialising in cybersecurity and IT solutions…
Boeing has announced that its current President & CEO Dave Calhoun will step down at the end of 2024; Calhoun…
VITEC, a multinational Intelligence, Surveillance, Target Acquisition and Reconnaissance (ISTAR) technology company, is set to bring its streaming technologies at…
The German Armed Forces (Bundeswehr) announced a contract awarded to Rheinmetall for the "Schwerer Waffenträger Infanterie (Heavy Weapon Carrier for…
Korean Air is set to finalize a contract with Airbus for the acquisition of 33 A350 family aircraft. The agreement…
The Indonesian Army's 13th Cavalry Battalion has officially welcomed nine Harimau tanks into its arsenal. The induction ceremony took place…
Naval Group commenced the steel-cutting ceremony for the first third-generation French SSBN (SNLE 3G) at the group’s shipyard in Cherbourg…
Vietnam's leading budget airline, Vietjet, continues its expansion into the Australian market with the introduction of a new direct flight…
MRO company AAR has signed a multi-year agreement to supply surplus material for the CFM56-5B engine to Cebu Pacific. Under…
Embraer hosted the C-390 Millennium and A-29 Super Tucano of the Brazilian Air Force (FAB) at Embraer Executive Jets' headquarters…
Terma's SCANTER 4002 radars have been selected by Belgian Defence to enhance the nation's airspace surveillance capabilities at both military…
MBDA, manufacturer of missiles and missile systems, has joined Egypt International Airshow (EIAS) as Platinum Sponsor that will take place…
Eve Air Mobility's Urban Air Traffic Management (Urban ATM) software has been named Vector. According to the company, Vector will…
Headquartered in Singapore with reporters spread across all major regions, GBP Aerospace & Defence is a leading media house that publishes three publications that serve the aerospace and defence sector - Asian Defence Technology, Asian Airlines & Aerospace and Daily News. Known industry-wide for quality journalism, GBP Aerospace & Defence is present at more international tradeshows and exhibitions than any other competing publication in the region.
For over three decades, our award-winning team of reporters has been producing top-notch content to help readers stay abreast of the latest developements in the field of commercial aviation, MRO, defence, and Space.
Copyright 2024. GBP. All Rights Reserved.
Home Defence & Security Space Commercial Aviation Maintence Repair & Overhaul Daily News Events About Us
2024 GBP all rights reserved.