Page 13 - AAA JANUARY-FEBRUARY 2012 Online Magazine

Headline News

EADS undergoes

reshuffle

Tom Enders is taking over company and pursue
as CEO of EADS from June other objectives. Hans
this year, with his position Peter Ring will be
as CEO of Airbus being preparing his succes-
taken by the current COO sor for this transition
of the aircraft manufactur- over the next months,
er, Fabrice Brégier. Günter and will remain close
Butschek, presently head to him as a senior ad-
of operations, will become visor until the end of
chief operating officer at 2012.
the airframer. Marwan Lahoud, Tom Enders is to be
The moves form part of a whose mandate the new CEO of EADS
reshuffle that will also see comes up for renew-
Jean-Claude Trichet, the for- al, is reappointed as He continues to represent has a wide range of experi-
mer president of the Euro- Chief Strategy and Market- EADS in the Board of Di- ence across our businesses,
pean Central Bank, join the ing Officer (CSMO). Thierry rectors of Patria in Finland. but strong leadership skills
board of directors. Baril will assume the role of Outgoing EADS CEO and charisma with an es-

Other management Head of Human Resources Louis Gallois stated: “The tablished track record. I am
moves at EADS include; (HR) for EADS; he will re- management is grateful sure that he will extend his
Harald Wilhelm will become tain his duties as Head of that the Board has taken vision for EADS in the best
Chief Financial Officer (CFO) Airbus HR together with these wide-ranging deci- interest of all its stakehold-
of EADS, alongside his pres- his expanded responsibil- sions, in a dispassionate ers and in particular of the
ent role as CFO of Airbus, fol- ity. Jussi Itävuori leaves the climate, and timely to fa- great community of em-
lowing the request of Hans company after ten years cilitate a professional tran- ployees working together
Peter Ring to retire from the as Head of HR for EADS. sition. Tom Enders not only across our nations.“

“In the past year, 191 airlines
Mango and Simpliflying in tie-up have joined Twitter, which
is more than the number of
Mango Aviation Partners,a ports, and aviation as a whole ambitious and growing air- loyalty programs. Though,
specialist supplier of aviation lags other retail industries is ports, all operating in an in- only 85 are active on the plat-
services and Simpliflying, a in its detailed understand- creasingly competitive mar- form, and 28 form 80% of the
strategy firm that helps air- ing of the requirements of ket, is all about establishing tweets. So certainly airlines
lines engage travellers prof- so many air travellers. Even enduring and profitable busi- need guidance on how to
itably, have joined forces to today, far too often, custom- nesses. By partnering with develop strategies to drive
offer airlines and airports ad- ers come second in aviation Simpliflying, we believe we specific goals, rather than just
vice and support in commu- decision-making, in many can offer airlines and airports running contests on such so-
nicating with passengers. cases simply through a means and solutions to bet- cial media platforms.”

Andrew Cowen, Mango lack of appreciation of trav- ter understand travellers on Nigam added: “Mango
Managing Partner explained: eller needs and how they their terms, and more sharply makes an ideal partner to
“In our view, aviation dereg- perceive airline and airport focus their customer offering SimpliFlying due to its ex-
ulation has brought much delivery “ in those areas that travellers pertise and focus on airline
needed competition and in- Cowen highlighted: “Man- truly value and drive their start-ups, who are in need of
creasing consumer choice to go’s extensive work with airline/airport choices.” effectively engaging travel-
the travellers of today. How- start-up and high growth, Shashank Nigam, CEO of lers to drive revenue, loyalty
ever, where airlines and air- emerging carriers, and with Simpliflying, commented: and other goals.”

13
www.AsianAirlines-Airports.com January/February 2012 ASIAN AIRLINES & AIRPORTS