Page 4 - AAA JULY - AUGUST 2016 Online Magazine

EDITOR’S NOTE CREDITS

In With a Chance Editor
Vittorio Rossi Prudente
vittorio.prudente@gbp.com.sg
Bombardier’s C Series jetliner is all set to enter service with SWISS, following the
delivery of the first CS100 airplane on the last day of June. The 125 seater airplane Associate Editor
Jay Menon
commences commercial operations in July from Zurich to Paris-Charles de Gaulle and jay.menon@gbp.com.sg
in the words of Fred Cromer, President, Bombardier Commercial Aircraft, “is the first Special Correspondent
right-sized aircraft in the 100- to 150-seat market segment in nearly 30 years.” Atul Chandra
atul.chandra@gbp.com.sg
It was but a short while ago, that the CSeries programme had run into heavy weather, Operations Director
forcing Bombardier into making some hard choices last year to revitalise the CSeries Siva Sachi
programme. Surprisingly, for an industry that thrives on innovation and risk taking to siva.sachi@gbp.com.sg
deliver technology leapfrogs, the aviation industry as a whole roundly came down on Art Director
the Canadian airframer’s decision to proceed with a risky clean-sheet design to deliver Arthur Chan
substantial advances over current generation single-aisle jetliners. arthur.chan@gbp.com.sg
Web Director
Bombardier had risked its highly profitable business jet and regional transport aircraft Elmer Valencia
(RTA) business to go down the thorny and expensive route of delivering a commercial elmer.valencia@gbp.com.sg
jetliner. However, for the company that invented the regional jet, Bombardier’s big bet on Circulation Manager
the CSeries was that it would unlock a fifty per cent market share of the approximately Khairul Naem
6,900 airplanes required in the 100-149 seat segment by 2031. khairul.naem@gbp.com.sg

Things are now looking up for the CSeries, with much needed orders from marquee Advertising ContACts:
customers such as Delta Airlines and Air Canada, adding to the list that includes Korean marketing@gbp.com.sg
Air and SWISS. Bombardier has now also achieved a target, that was once thought to be Europe – Canada and all other countries:
unlikely to be ever achieved; a firm order backlog of more than 300 aircraft before the Global Communications sas
Tel: +39 049 723548
CSeries entered into service. Helen@global-communications.it
USA
The performance of the type with SWISS will be watched closely by potential customers Contact: Josh Mayer
of the C Series and a smooth entry into service, for what is after all a brand new type, is Tel : +1 972 816-6745 / Fax : +1 972 767 4442
crucial to draw in additional customers. Bombardier’s C Series is now in with a chance jm@mayeradvertising.com
Israel
Contact: Tamir Eshel
Tel : + 972 544 508 028 / +972 989 117 92
EDIToR Fax : +972 989 199 65
eshel_tamir@yahoo.com
Asian Airlines & Aerospace
China
Contact: Xu Yixin 徐一新
Mob: +8613811688955
Tel: 86-10-58354055 / Fax: 86-10-84043033
xuyixin@cannews.com.cn
South East Asia
Contact: Siva Sachi
Mob: +6012-905 6825
siva.sachi@gbp.com.sg

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